Post by afifatabassum on Mar 10, 2024 22:44:06 GMT -5
Do you want to create more attractive, "interactive" products but above all linked to effective communication and marketing campaigns that generate results for your company but you think you don't have enough budget? Know your customer, their purchasing journey, optimize investments and overcome all barriers! Have you ever noticed a particularly elegant, sophisticated and effective marketing campaign in your industry? The message, the design, the branding have certainly been tailored to the needs of the target, which is why they are so effective and capable of generating new sales (and profits). Larger companies have higher budgets at their disposal, but whatever the size of your company, you too have the opportunity to generate sales and profits in the pharmaceutical or parapharmaceutical sector.
It's a big question of method and process. As? First Brazil Phone Number of all, you too can use the same activities as larger companies to get to know your ideal customer in depth and attract their interest through the creation of relevant information content, with a view to inbound marketing . The pharmaceutical (or parapharmaceutical) customer is increasingly "complex" The main reason why the pharmaceutical and parapharmaceutical sectors tend to be conservative and maintain a low communicative and innovative profile is due to the type of reference customer. Analyzing the customer journey map in the pharmaceutical and parapharmaceutical sectors is particularly complicated because the purchasing decision must be divided between three figures: The doctor or professional who carries out the prescription .
The body or person responsible for paying for the medicine The end customer These groups manifest different needs and expectations. In the first case, the doctor, surgeon, nutritionist (and so on) wants the best for his patient and wants to obtain it in the simplest, fastest and most reliable way possible. Whoever pays (especially in the case of tax breaks or in the case of health insurance) must take into account the annual budget available to him. The patient cares about his health and wants to solve his problems as quickly as possible. In this case two other scenarios open up. There is the extremely informed patient who carries out online research and who wants to get the best through making the most informed choices possible, and the average patient who trusts the advice of his doctor. Those looking for alternative therapies usually have to shoulder the entire financial burden of the choice, in this case the end customer plays all the roles mentioned above at the same time.
It's a big question of method and process. As? First Brazil Phone Number of all, you too can use the same activities as larger companies to get to know your ideal customer in depth and attract their interest through the creation of relevant information content, with a view to inbound marketing . The pharmaceutical (or parapharmaceutical) customer is increasingly "complex" The main reason why the pharmaceutical and parapharmaceutical sectors tend to be conservative and maintain a low communicative and innovative profile is due to the type of reference customer. Analyzing the customer journey map in the pharmaceutical and parapharmaceutical sectors is particularly complicated because the purchasing decision must be divided between three figures: The doctor or professional who carries out the prescription .
The body or person responsible for paying for the medicine The end customer These groups manifest different needs and expectations. In the first case, the doctor, surgeon, nutritionist (and so on) wants the best for his patient and wants to obtain it in the simplest, fastest and most reliable way possible. Whoever pays (especially in the case of tax breaks or in the case of health insurance) must take into account the annual budget available to him. The patient cares about his health and wants to solve his problems as quickly as possible. In this case two other scenarios open up. There is the extremely informed patient who carries out online research and who wants to get the best through making the most informed choices possible, and the average patient who trusts the advice of his doctor. Those looking for alternative therapies usually have to shoulder the entire financial burden of the choice, in this case the end customer plays all the roles mentioned above at the same time.