Post by masudtanvir on Mar 10, 2024 22:32:35 GMT -5
And if you don't have even a basic understanding of copywriting or the development of effective landing pages . Or if you have never heard of User Experience . to become all-rounders, on the contrary. However, those who do our job find themselves acting in that phase of the inbound marketing flow that arrives before (in attraction ) and during (in conversion and closure analysis ). It is simply necessary to know how to relate to figures and tools that allow what we do to become truly effective in a broader context. A good starting point in this sense? The book “Inbound Marketing Manual”, by Alessandra Maggio . 4) If you had to choose a collaborator, which skill would most influence your choice today? I would go looking for a junior figure who is willing to learn a working method.
Experience is created over time, but the France Phone Number most important characteristic is to remain curious and proactive towards tools that constantly change. 5) In which channel do you prefer to work with advertising and why? (Facebook, Google, Twitter, …) Google AdWords and Facebook Ads today represent two sides of the same coin . AdWords, which on the one hand allows us (mainly, but to be honest not only) to chase "those who do" (an action, a Google search) and Facebook which, thanks to the incredible demographic data available, allows us to go looking for “who he is” (a specific user to be intrigued from scratch). They are channels that work synergistically with each other to build the best context to attract our potential customer. 6) What are the three characteristics of a good Advertising campaign? Point blank I would say: Focus Scalability Traceability Focus , because the goal is not to have one and only one campaign valid for all our products or services (that would be ridiculous) but rather an architecture of campaigns that are efficient in supporting our message at all levels of the Buyer's Journey .
Scalability , because the more our business grows, the more we need to be able to introduce a further level of precision to our architecture, without destabilizing the results of what is already there. Even in this case, having been focused (and vertical) with the campaigns will work in our favor. Traceability , because if we often stop to look at the number of leads and the cost per lead obtained, it is by continuing to monitor the real economic return of our ADV activity that we can know how effective or not we have been . With e-commerce the issue is resolved quickly, but if we do lead generation and don't know how to track the actual financial closure of a lead, all the numbers that any platform can report are an end in themselves. 7) What are the three mistakes that absolutely must not be made with the customer? Here we are going to touch on other rather important topics! I accept the challenge. Mistake #1: Always answering “yes.” What you do and especially what you don't do defines much of what is called success. There are those who go looking for a consultant just to have a shoulder who always confirms decisions already made .
Experience is created over time, but the France Phone Number most important characteristic is to remain curious and proactive towards tools that constantly change. 5) In which channel do you prefer to work with advertising and why? (Facebook, Google, Twitter, …) Google AdWords and Facebook Ads today represent two sides of the same coin . AdWords, which on the one hand allows us (mainly, but to be honest not only) to chase "those who do" (an action, a Google search) and Facebook which, thanks to the incredible demographic data available, allows us to go looking for “who he is” (a specific user to be intrigued from scratch). They are channels that work synergistically with each other to build the best context to attract our potential customer. 6) What are the three characteristics of a good Advertising campaign? Point blank I would say: Focus Scalability Traceability Focus , because the goal is not to have one and only one campaign valid for all our products or services (that would be ridiculous) but rather an architecture of campaigns that are efficient in supporting our message at all levels of the Buyer's Journey .
Scalability , because the more our business grows, the more we need to be able to introduce a further level of precision to our architecture, without destabilizing the results of what is already there. Even in this case, having been focused (and vertical) with the campaigns will work in our favor. Traceability , because if we often stop to look at the number of leads and the cost per lead obtained, it is by continuing to monitor the real economic return of our ADV activity that we can know how effective or not we have been . With e-commerce the issue is resolved quickly, but if we do lead generation and don't know how to track the actual financial closure of a lead, all the numbers that any platform can report are an end in themselves. 7) What are the three mistakes that absolutely must not be made with the customer? Here we are going to touch on other rather important topics! I accept the challenge. Mistake #1: Always answering “yes.” What you do and especially what you don't do defines much of what is called success. There are those who go looking for a consultant just to have a shoulder who always confirms decisions already made .