Post by ivykhan885 on Mar 5, 2024 5:18:26 GMT -5
When you think about the great success of companies like Amazon and Netflix, you often stop to think about what element in particular differentiates their campaigns from everything else. This is certainly an innovative type of marketing with large budgets available, but they are not the only companies with these requirements. Today we will try to identify and dissect the feature capable of transforming a B2B email marketing campaign from anonymous to extraordinary, personalization taken to a higher level, of HYPER personalization. What is meant by hyper-personalization? How to implement it in B2B email marketing strategies (listening, interpretation & application) How to provide a better experience for B2B email marketing recipients. Let's deal with the case of Starbucks, even if it is not yet widespread in Italy (for now), you will be well aware of its international success and perhaps you too will have wondered why billions of people end up queuing to pay a minimum of 5 dollars for a bad coffee.
Yet in the United States, but also in London to be closer, there is a point of sale on practically every corner. So what is the key factor that makes companies like this succeed where others fail? Their incredible ability to offer a hyper-personalized experience to their customers. What is meant by hyper-personalization? Hyper-personalization involves the use of data to offer users Australia Telegram Number Data increasingly personalized experience and highly targeted products, services or content. Before the advent of the internet and especially the boom of social networks , companies could only count on a rather basic type of personalization: names, geographical area and previous purchases (if they were already acquired customers) to create tailor-made messages. However, the trend of recent years to share every thought, emotion and movement has put enormous potential in the hands of marketers because it has given them access to email addresses, names and surnames, browsing paths and preferences, purchasing habits , use of mobile applications , social data , device location and much more. Hyper-personalization can be applied to all aspects of digital marketing , but the greatest
impact is on email campaigns. According to a Campaign Monitor article about the new rules of email marketing , this strategy has achieved the highest ROI in the last 10 years, with an average of $38 earned for $1 spent. In the same publication we also read that: 90 % of the world's data was generated in the last 12 months Emails opened via mobile devices grew 30% from 2010 to 2015 Email campaigns with custom subject lines are 26% more likely to be opened On average, segmented email marketing campaigns achieve up to 760% higher ROI than generic spam campaigns Download the ebook Numbers in hand, therefore, if you want to be competitive in the current digitalized market, you will have to find a method to exploit the data at your disposal regarding the behavior of visitors on the company website, interactions on social media and purchasing habits and integrate them into the marketing strategy. How to implement it in B2B email marketing strategies To offer prospects and customers the hyper-personalized and positive experience that they have now learned to expect and appreciate, companies are no longer sufficient to limit themselves to segmenting contacts, but to consider the public individually as individuals. Creating a hyper-personalized B2B email marketing.
Yet in the United States, but also in London to be closer, there is a point of sale on practically every corner. So what is the key factor that makes companies like this succeed where others fail? Their incredible ability to offer a hyper-personalized experience to their customers. What is meant by hyper-personalization? Hyper-personalization involves the use of data to offer users Australia Telegram Number Data increasingly personalized experience and highly targeted products, services or content. Before the advent of the internet and especially the boom of social networks , companies could only count on a rather basic type of personalization: names, geographical area and previous purchases (if they were already acquired customers) to create tailor-made messages. However, the trend of recent years to share every thought, emotion and movement has put enormous potential in the hands of marketers because it has given them access to email addresses, names and surnames, browsing paths and preferences, purchasing habits , use of mobile applications , social data , device location and much more. Hyper-personalization can be applied to all aspects of digital marketing , but the greatest
impact is on email campaigns. According to a Campaign Monitor article about the new rules of email marketing , this strategy has achieved the highest ROI in the last 10 years, with an average of $38 earned for $1 spent. In the same publication we also read that: 90 % of the world's data was generated in the last 12 months Emails opened via mobile devices grew 30% from 2010 to 2015 Email campaigns with custom subject lines are 26% more likely to be opened On average, segmented email marketing campaigns achieve up to 760% higher ROI than generic spam campaigns Download the ebook Numbers in hand, therefore, if you want to be competitive in the current digitalized market, you will have to find a method to exploit the data at your disposal regarding the behavior of visitors on the company website, interactions on social media and purchasing habits and integrate them into the marketing strategy. How to implement it in B2B email marketing strategies To offer prospects and customers the hyper-personalized and positive experience that they have now learned to expect and appreciate, companies are no longer sufficient to limit themselves to segmenting contacts, but to consider the public individually as individuals. Creating a hyper-personalized B2B email marketing.