Post by account_disabled on Mar 5, 2024 0:23:37 GMT -5
This year I participated in 4 industrial sector events that covered AI, Industry 4.0 and marketing and sales strategies in discrete and process manufacturing. The CMOs and CSOs who took part were looking for insights , insights into new methodologies and how to apply technologies to their industry. The widespread problem, which everyone had in common, was the lack of productivity and effectiveness of marketing and sales policies in their companies. Many also viewed their sales team and distribution channel as obsolete . For these reasons, inbound marketing, inbound sales and sales enablement aroused a lot of curiosity and interest among those present.
And rightly so: I'll try to summarize 5 reasons Hong Kong Telegram Number Data why inbound marketing is an excellent strategy for attracting interested potential customers in the industrial sector . 1. Increase prospects in the awareness phase Many industrial customers focus their digital content and premium online content offerings bottom -of-the-funnel , for example, through invitations to request a quote or speak to sales, attempting to attract only prospects who are ready to 'purchase. Companies, however, search for a lot of information on the Internet before choosing a supplier. It is therefore necessary to increase the production of useful, educational content connected to the problem that the prospect needs to solve. In this way, you expand the scope of the funnel in the awareness phase and you will have more leads who will be ready to choose your company in the future.
You will have to accept the fact that some prospects will not be completely on target, but this matters little, given that there are lead scoring mechanisms that avoid these leads being passed on to salespeople. Inbound marketing helps you focus on generating awareness content which inevitably leads to an increase in the number of prospects ready to purchase. It also optimizes the conversion strategy associated with the content on your website. 2. Increase prospects in the purchasing phase One way to attract more prospects in the purchasing phase is to work on creating bottom-of-the-funnel offers that create value . As for example, a sticker manufacturing company did which created the following offer: “Challenge us! Send us the most difficult stickers to make and you will have your personalized sticker in 24 hours." Another example, created by a security company: “We care so much about your security that we will come to your company tomorrow for a free security audit.”
And rightly so: I'll try to summarize 5 reasons Hong Kong Telegram Number Data why inbound marketing is an excellent strategy for attracting interested potential customers in the industrial sector . 1. Increase prospects in the awareness phase Many industrial customers focus their digital content and premium online content offerings bottom -of-the-funnel , for example, through invitations to request a quote or speak to sales, attempting to attract only prospects who are ready to 'purchase. Companies, however, search for a lot of information on the Internet before choosing a supplier. It is therefore necessary to increase the production of useful, educational content connected to the problem that the prospect needs to solve. In this way, you expand the scope of the funnel in the awareness phase and you will have more leads who will be ready to choose your company in the future.
You will have to accept the fact that some prospects will not be completely on target, but this matters little, given that there are lead scoring mechanisms that avoid these leads being passed on to salespeople. Inbound marketing helps you focus on generating awareness content which inevitably leads to an increase in the number of prospects ready to purchase. It also optimizes the conversion strategy associated with the content on your website. 2. Increase prospects in the purchasing phase One way to attract more prospects in the purchasing phase is to work on creating bottom-of-the-funnel offers that create value . As for example, a sticker manufacturing company did which created the following offer: “Challenge us! Send us the most difficult stickers to make and you will have your personalized sticker in 24 hours." Another example, created by a security company: “We care so much about your security that we will come to your company tomorrow for a free security audit.”