Post by zeesun on Mar 4, 2024 5:09:52 GMT -5
When I talk about trust in marketing I'm referring to cases like this: how many times have you clicked on an online advert and then immediately bounced from the website because you didn't trust what you saw? But not only. In today's digital world, saturated with advertising messages and fake news, trust has become the most precious currency for any company that wants to win customers and grow its business. Attention comes from trust . It is not just a feeling of security and reliability, but a real added value that can make the difference between success and failure. Why am I telling you about this? If you don't know me, I'm Nicola Onida, a marketing and communications expert, and for years I've been helping companies like yours build relationships of trust with their customers. In this article, I'll tell you why marketing trust is so important . Can trust be built? What benefits can it bring to your business? Let's find out how to transform trust into a real marketing strategy to increase your conversions, strengthen your reputation and grow your online business.
trust-in-marketing-Facile-Web-Marketing-Nicola-Onida-SEO-copywriter-and-digital-marketing The Oman Telegram Number Data mportance of trust in digital age marketing Imagine finding yourself in front of two online stores selling the same product. Both have similar prices and positive reviews. But there is a difference: one of the two stores has an impeccable reputation, while the other is new and unknown. Which store would you choose? Your choice would probably be the store with the best reputation. This is because trust is a fundamental factor that influences consumer behavior . Why is trust important in marketing? Very simple: Generates security and peace of mind : Trusted customers feel confident in purchasing from a brand and not being scammed. This increases the propensity to purchase and conversion. Promotes loyalty : Trusted customers are more likely to return to purchase from a brand and recommend it to others.
This increases customer value and reduces acquisition costs. Strengthens reputation : A brand with a reputation of trust is more attractive to customers, partners and potential investors. Social media and online reviews amplify the importance of trust in marketing. In a digital world, a brand's reputation is there for all to see. Reviews , comments , forum discussions , are all elements of trust that can significantly influence a customer's purchasing decision. communication corners Guide-Plan-Marketing-download-free-resource-Nicola-Onida-Facile-Web-Marketing Define your communication strategy : a free Marketing Plan template essential for entrepreneurs and professionals. Download the Free Guide Trust and Social Proof: the power of word of mouth Do you know what the most effective advertising is? The one that comes from your friends, family and acquaintances.
trust-in-marketing-Facile-Web-Marketing-Nicola-Onida-SEO-copywriter-and-digital-marketing The Oman Telegram Number Data mportance of trust in digital age marketing Imagine finding yourself in front of two online stores selling the same product. Both have similar prices and positive reviews. But there is a difference: one of the two stores has an impeccable reputation, while the other is new and unknown. Which store would you choose? Your choice would probably be the store with the best reputation. This is because trust is a fundamental factor that influences consumer behavior . Why is trust important in marketing? Very simple: Generates security and peace of mind : Trusted customers feel confident in purchasing from a brand and not being scammed. This increases the propensity to purchase and conversion. Promotes loyalty : Trusted customers are more likely to return to purchase from a brand and recommend it to others.
This increases customer value and reduces acquisition costs. Strengthens reputation : A brand with a reputation of trust is more attractive to customers, partners and potential investors. Social media and online reviews amplify the importance of trust in marketing. In a digital world, a brand's reputation is there for all to see. Reviews , comments , forum discussions , are all elements of trust that can significantly influence a customer's purchasing decision. communication corners Guide-Plan-Marketing-download-free-resource-Nicola-Onida-Facile-Web-Marketing Define your communication strategy : a free Marketing Plan template essential for entrepreneurs and professionals. Download the Free Guide Trust and Social Proof: the power of word of mouth Do you know what the most effective advertising is? The one that comes from your friends, family and acquaintances.