Post by account_disabled on Mar 4, 2024 2:47:42 GMT -5
Generating new leads, therefore new contacts, potential customers, is one of the first objectives of any business, both online and offline. We know that finding customers is not quick and easy, but there are strategies for carrying out Lead Generation for B2B in a targeted way, optimizing money and resources. Lead Generation: What is it? Lead Generation literally means the generation and creation of leads. The lead is a contact : it can be the name, the email address, the data of a person who, in some way, has shown interest in a specific action that you have asked them to perform. Imagine, for example, that you have searched online for how to do the best exercises to tone your legs by practicing fitness at home, without going to the gym.
At a certain point, you see an ad on social media or on Google that Venezuela Phone Number reads "Find out how to tone legs and buttocks: 10 exercises to do at home" (obviously the brand has worked on retargeting, but that's another matter). Click and a Landing Page opens where the advantages of toning the body and the benefits of being able to do it comfortably at home are explained. As a free gift, there is a guide on the 10 best exercises: in order to receive it, you will only have to fill out the form by entering your name and email. Here, when you enter your data, the brand will receive them in its database and will have carried out Lead Generation, having obtained your contact. Lead Generation vs Demand Generation Doing Lead Generation is therefore different from working on Demand Generation.
Generally, Demand Generation strategies are implemented first, then "education" , i.e. the user, the potential customer, is educated without expecting an immediate return in terms of sales. The objective of Demand Generation is to trigger a conscious need in the user and provide him with a whole series of tools and contents to make him understand that your company can represent the solution to all his problems. Subsequently, we push Lead Generation: once I have educated my target, I try to obtain their data to push the promotional side and obtain requests for quotes, sales, conversions in general. I find this table from Hubspot perfect, which represents the difference between the two activities very well: img-semblog Source.
At a certain point, you see an ad on social media or on Google that Venezuela Phone Number reads "Find out how to tone legs and buttocks: 10 exercises to do at home" (obviously the brand has worked on retargeting, but that's another matter). Click and a Landing Page opens where the advantages of toning the body and the benefits of being able to do it comfortably at home are explained. As a free gift, there is a guide on the 10 best exercises: in order to receive it, you will only have to fill out the form by entering your name and email. Here, when you enter your data, the brand will receive them in its database and will have carried out Lead Generation, having obtained your contact. Lead Generation vs Demand Generation Doing Lead Generation is therefore different from working on Demand Generation.
Generally, Demand Generation strategies are implemented first, then "education" , i.e. the user, the potential customer, is educated without expecting an immediate return in terms of sales. The objective of Demand Generation is to trigger a conscious need in the user and provide him with a whole series of tools and contents to make him understand that your company can represent the solution to all his problems. Subsequently, we push Lead Generation: once I have educated my target, I try to obtain their data to push the promotional side and obtain requests for quotes, sales, conversions in general. I find this table from Hubspot perfect, which represents the difference between the two activities very well: img-semblog Source.